Google to Buy Motorola Unit: Android Game Changer?

Google to Buy Motorola Unit: Android Game Changer?

Analysts are calling Google’s announcement on Monday that it plans to buy Motorola Mobility a “game-changer” for its Android smartphone market, and a move that puts it in steeper competition against rival Apple. 

The Motorola unit purchase allows Google to "create a range of products that enable very rich, multi-device experiences in the same way that Apple does across iPhone, iPad and Apple TV," Forrester Research analyst Charles Golvin told the USA Today.

Google approved on Monday a $12.5 billion deal, its largest to date, to purchase the Motorola Mobility, which creates wireless phones, cable modems, and cable TV boxes. (The deal must clear antitrust review to be final).

Google’s Android already boasts the leading operating system, holding 43 percent of the market compared to Apple’s iOS operating system with 18 percent. But Android’s open-source smartphone software is available to any handset-maker, which means Google has less control over its phones. 

More than three dozen cell phone manufacturers currently make Android phones. Google CEO Larry Page says Android would remain open-source and available to other manufacturers, despite the Motorola Mobility purchase, and that Google plans to “run Motorola as a separate business.” 

Analysts say that the Motorola deal will finally allow Google to gain more control over some of its phones, at least the ones made by Motorola Mobility that have the Android name. 

"They were always getting beaten up by Apple because Apple could control the whole experience — hardware, software, packaging," says Carl Howe, research director at Yankee Group. "Now Google can play that game, too."

This also could help the Android phones be more attractive to app developers, who have reported challenges in creating software for different companies’ Android phones. 

Source: “Google Buys Motorola Mobility to ‘Supercharge’ Android OS,” USA Today (Aug. 16, 2011) and “Google’s Deal to Buy Motorola Mobility Could Shake Up Smartphone Market,” The Philadelphia Inquirer (Aug. 16, 2011)

Read More:
Buyer's Guide: 2011 Smartphones

About Ady Simion (Realtor and Public Notary)

Ady Simion was named in the Top 1% of all agents for NRT LLC a subsidiary of Realogy that operates a variety of real estate offices under brands such as Coldwell Banker, Sotheby's International Realty, Century 21, The Corcoran Group, and the technology-based brokerages ZipRealty and Climb Real Estate. NRT has 787 offices and 47,000 sales associates. Selling and buying property can be very stressful but with the right agent it can be profitable and a fun experience. Ady is also a Notary Public and being a people person he wants to help negotiate for his clients making their transactions as smooth as possible. Ady’s goals are simple: He wants to be the best source of information on the Los Angeles area Real Estate market, as he assists clients through each transaction with care and professionalism. He is proud of his large referral base of clients who have placed their trust in him over the years. Why him, when there are so many good people out there?!?! • Sellers will have their property exposed to the largest team of sales professionals in the world by far. Coldwell Banker Agents sale more homes than anyone else. • Buyers will have the opportunity to view more properties exclusively. • And most importantly when you hire him you get a whole team working for you not just “only one person”. Ady Simion started his Professional Career as an Insurance Agent, and then mastered the Mortgage Industry focusing on helping buyers and sellers achieve their life dreams. He now is an Agent with the Largest Residential Real Estate Company in the nation and the world, Coldwell Banker, at the Pasadena office which is the leader in the areas in which he specializes. After finishing College Ady has consistently been a Top Producer in every office/business he worked at. He speaks English, Romanian and Spanish. Real Estate is constantly changing and working with an agent that has been involved in the Real Estate buying/selling process most of his life is always beneficial for clients. Call, text or e-mail him or just stop by to say Hi and ask any real estate questions you may have.

Posted on August 16, 2011, in Uncategorized. Bookmark the permalink. Leave a comment.

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